{"id":985,"date":"2025-03-08T18:51:01","date_gmt":"2025-03-08T23:51:01","guid":{"rendered":"https:\/\/www.agenciamk.com\/blog\/?p=985"},"modified":"2025-03-11T16:05:03","modified_gmt":"2025-03-11T21:05:03","slug":"linkedin-ads-vs-google-ads-b2b","status":"publish","type":"post","link":"https:\/\/www.agenciamk.com\/blog\/linkedin-ads-vs-google-ads-b2b\/","title":{"rendered":"LinkedIn Ads vs Google Ads para B2B: \u00bfCu\u00e1l es la mejor opci\u00f3n?"},"content":{"rendered":"<p data-start=\"194\" data-end=\"268\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"986\" data-permalink=\"https:\/\/www.agenciamk.com\/blog\/linkedin-ads-vs-google-ads-b2b\/linkedin-ads-vs-google-ads\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?fit=1126%2C670&amp;ssl=1\" data-orig-size=\"1126,670\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"linkedin-ads-vs-google-ads\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?fit=300%2C179&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?fit=584%2C347&amp;ssl=1\" class=\"aligncenter size-large wp-image-986\" src=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?resize=584%2C347&#038;ssl=1\" alt=\"LinkedIn Ads vs Google Ads para B2B\" width=\"584\" height=\"347\" srcset=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?resize=1024%2C609&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?resize=300%2C179&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?resize=768%2C457&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?resize=500%2C298&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?w=1126&amp;ssl=1 1126w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/p>\n<h2 data-start=\"194\" data-end=\"268\"><strong data-start=\"197\" data-end=\"266\">\u00bfCu\u00e1l es la mejor plataforma publicitaria para B2B?<\/strong><\/h2>\n<p data-start=\"270\" data-end=\"517\">En el marketing digital B2B, la clave del \u00e9xito est\u00e1 en llegar a <strong data-start=\"335\" data-end=\"384\">las personas correctas dentro de las empresas<\/strong>. <strong data-start=\"386\" data-end=\"415\">Google Ads y LinkedIn Ads<\/strong> son dos de las herramientas m\u00e1s potentes para generar leads y aumentar las ventas en el sector B2B.<\/p>\n<p data-start=\"519\" data-end=\"576\">Sin embargo, cada plataforma tiene un enfoque distinto:<\/p>\n<ul data-start=\"577\" data-end=\"820\">\n<li data-start=\"577\" data-end=\"692\"><strong data-start=\"579\" data-end=\"593\">Google Ads<\/strong> se basa en la intenci\u00f3n de b\u00fasqueda, captando usuarios que ya est\u00e1n interesados en una soluci\u00f3n.<\/li>\n<li data-start=\"693\" data-end=\"820\"><strong data-start=\"695\" data-end=\"711\">LinkedIn Ads<\/strong> permite segmentar por industria, cargo y tama\u00f1o de empresa, llegando directamente a tomadores de decisi\u00f3n.<\/li>\n<\/ul>\n<p data-start=\"822\" data-end=\"1052\">Nuestra experiencia en B2B nos ha demostrado que <strong data-start=\"871\" data-end=\"925\">Google Ads ofrece menor costo y volumen de tr\u00e1fico<\/strong>, mientras que <strong data-start=\"940\" data-end=\"1049\">LinkedIn Ads es m\u00e1s caro, pero altamente efectivo para impactar a directivos y gerentes en empresas clave<\/strong>.<\/p>\n<p data-start=\"1054\" data-end=\"1227\">En esta comparativa <strong data-start=\"1074\" data-end=\"1113\">LinkedIn Ads vs Google Ads para B2B<\/strong>, analizaremos cu\u00e1l es la mejor plataforma para <strong data-start=\"1161\" data-end=\"1224\">tu estrategia de generaci\u00f3n de leads y ventas empresariales<\/strong>.<\/p>\n<hr data-start=\"1229\" data-end=\"1232\" \/>\n<h2 data-start=\"1234\" data-end=\"1295\"><strong data-start=\"1237\" data-end=\"1293\">Google Ads vs LinkedIn Ads en B2B: Diferencias clave<\/strong><\/h2>\n<h3 data-start=\"1297\" data-end=\"1353\"><strong data-start=\"1301\" data-end=\"1351\">Google Ads B2B: Captando intenci\u00f3n de b\u00fasqueda<\/strong><\/h3>\n<p data-start=\"1354\" data-end=\"1561\">Google Ads muestra anuncios cuando un usuario busca t\u00e9rminos espec\u00edficos en Google. Esto lo convierte en <strong data-start=\"1459\" data-end=\"1558\">una excelente opci\u00f3n para capturar leads calientes que ya est\u00e1n buscando tu producto o servicio<\/strong>.<\/p>\n<p data-start=\"1563\" data-end=\"1769\"><strong data-start=\"1563\" data-end=\"1582\">Ejemplo en B2B:<\/strong><br data-start=\"1582\" data-end=\"1585\" \/>Una empresa que vende software de gesti\u00f3n empresarial puede anunciarse con palabras clave como <strong data-start=\"1680\" data-end=\"1766\">\u00abERP para empresas\u00bb, \u00absoftware de contabilidad para PYMES\u00bb o \u00abCRM para ventas B2B\u00bb<\/strong>.<\/p>\n<p data-start=\"1771\" data-end=\"1807\"><strong data-start=\"1771\" data-end=\"1805\">Ventajas de Google Ads en B2B:<\/strong><\/p>\n<ul data-start=\"1808\" data-end=\"1965\">\n<li data-start=\"1808\" data-end=\"1850\">Captura leads con intenci\u00f3n de compra.<\/li>\n<li data-start=\"1851\" data-end=\"1909\">Menor costo por clic (CPC) comparado con LinkedIn Ads.<\/li>\n<li data-start=\"1910\" data-end=\"1965\">Retargeting efectivo para reimpactar a interesados.<\/li>\n<\/ul>\n<hr data-start=\"1967\" data-end=\"1970\" \/>\n<h3 data-start=\"1972\" data-end=\"2032\"><strong data-start=\"1976\" data-end=\"2030\">LinkedIn Ads B2B: Llegando a tomadores de decisi\u00f3n<\/strong><\/h3>\n<p data-start=\"2033\" data-end=\"2202\">LinkedIn es <strong data-start=\"2045\" data-end=\"2086\">la plataforma l\u00edder en publicidad B2B<\/strong>, ya que permite segmentar audiencias por <strong data-start=\"2128\" data-end=\"2199\">industria, cargo, antig\u00fcedad laboral, tama\u00f1o de empresa y ubicaci\u00f3n<\/strong>.<\/p>\n<p data-start=\"2204\" data-end=\"2455\"><strong data-start=\"2204\" data-end=\"2223\">Ejemplo en B2B:<\/strong><br data-start=\"2223\" data-end=\"2226\" \/>Si una empresa ofrece soluciones de <strong data-start=\"2262\" data-end=\"2307\">ciberseguridad para grandes corporaciones<\/strong>, LinkedIn Ads permite mostrar anuncios solo a <strong data-start=\"2354\" data-end=\"2452\">CIOs, directores de TI y gerentes de seguridad inform\u00e1tica en empresas de m\u00e1s de 500 empleados<\/strong>.<\/p>\n<p data-start=\"2457\" data-end=\"2495\"><strong data-start=\"2457\" data-end=\"2493\">Ventajas de LinkedIn Ads en B2B:<\/strong><\/p>\n<ul data-start=\"2496\" data-end=\"2652\">\n<li data-start=\"2496\" data-end=\"2543\">Segmentaci\u00f3n precisa por cargo e industria.<\/li>\n<li data-start=\"2544\" data-end=\"2600\">Acceso directo a directivos y tomadores de decisi\u00f3n.<\/li>\n<li data-start=\"2601\" data-end=\"2652\">Ideal para productos y servicios de alto valor.<\/li>\n<\/ul>\n<p data-start=\"2654\" data-end=\"2677\"><strong data-start=\"2654\" data-end=\"2675\">Diferencia clave:<\/strong><\/p>\n<ul data-start=\"2678\" data-end=\"2836\">\n<li data-start=\"2678\" data-end=\"2738\"><strong data-start=\"2680\" data-end=\"2736\">Google Ads capta a usuarios que buscan una soluci\u00f3n.<\/strong><\/li>\n<li data-start=\"2739\" data-end=\"2836\"><strong data-start=\"2741\" data-end=\"2834\">LinkedIn Ads permite llegar a los tomadores de decisi\u00f3n antes de que inicien su b\u00fasqueda.<\/strong><\/li>\n<\/ul>\n<hr data-start=\"2838\" data-end=\"2841\" \/>\n<h2 data-start=\"2843\" data-end=\"2905\"><strong data-start=\"2846\" data-end=\"2903\">Costos y rentabilidad en B2B: \u00bfCu\u00e1l ofrece mejor ROI?<\/strong><\/h2>\n<p data-start=\"2907\" data-end=\"3023\">Uno de los factores m\u00e1s importantes en cualquier estrategia de marketing B2B es el <strong data-start=\"2990\" data-end=\"3020\">retorno de inversi\u00f3n (ROI)<\/strong>.<\/p>\n<p data-start=\"3025\" data-end=\"3058\"><strong data-start=\"3025\" data-end=\"3056\">Nuestra experiencia en B2B:<\/strong><\/p>\n<ul data-start=\"3059\" data-end=\"3211\">\n<li data-start=\"3059\" data-end=\"3141\"><strong data-start=\"3061\" data-end=\"3097\">Google Ads ha sido m\u00e1s econ\u00f3mico<\/strong>, pero los leads requieren mayor filtrado.<\/li>\n<li data-start=\"3142\" data-end=\"3211\"><strong data-start=\"3144\" data-end=\"3208\">LinkedIn Ads es m\u00e1s caro, pero genera leads m\u00e1s cualificados<\/strong>.<\/li>\n<\/ul>\n<p data-start=\"3213\" data-end=\"3248\"><strong data-start=\"3213\" data-end=\"3246\">Comparaci\u00f3n de costos en B2B:<\/strong><\/p>\n<table style=\"height: 74px;\" data-start=\"3249\" data-end=\"3458\">\n<thead data-start=\"3249\" data-end=\"3314\">\n<tr style=\"height: 26px;\" data-start=\"3249\" data-end=\"3314\">\n<th style=\"height: 26px;\" data-start=\"3249\" data-end=\"3262\">Plataforma<\/th>\n<th style=\"height: 26px;\" data-start=\"3262\" data-end=\"3294\">Costo por clic (CPC) promedio<\/th>\n<th style=\"height: 26px;\" data-start=\"3294\" data-end=\"3314\">Calidad del lead<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3378\" data-end=\"3458\">\n<tr style=\"height: 24px;\" data-start=\"3378\" data-end=\"3419\">\n<td style=\"height: 24px;\">Google Ads<\/td>\n<td style=\"height: 24px;\">$2 &#8211; $8 USD<\/td>\n<td style=\"height: 24px;\">Media-Alta<\/td>\n<\/tr>\n<tr style=\"height: 24px;\" data-start=\"3420\" data-end=\"3458\">\n<td style=\"height: 24px;\">LinkedIn Ads<\/td>\n<td style=\"height: 24px;\">$7 &#8211; $20 USD<\/td>\n<td style=\"height: 24px;\">Alta<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3460\" data-end=\"3477\"><strong data-start=\"3460\" data-end=\"3475\">Conclusi\u00f3n:<\/strong><\/p>\n<ul data-start=\"3478\" data-end=\"3652\">\n<li data-start=\"3478\" data-end=\"3548\">Si buscas <strong data-start=\"3490\" data-end=\"3524\">volumen y menor costo por lead<\/strong>, Google Ads es ideal.<\/li>\n<li data-start=\"3549\" data-end=\"3652\">Si prefieres <strong data-start=\"3564\" data-end=\"3617\">leads de alta calidad y acceso a ejecutivos clave<\/strong>, LinkedIn Ads vale la inversi\u00f3n.<\/li>\n<\/ul>\n<hr data-start=\"3654\" data-end=\"3657\" \/>\n<h2 data-start=\"3659\" data-end=\"3709\"><strong data-start=\"3662\" data-end=\"3707\">Segmentaci\u00f3n en B2B: Precisi\u00f3n vs Alcance<\/strong><\/h2>\n<p data-start=\"3711\" data-end=\"3760\"><strong data-start=\"3711\" data-end=\"3758\">LinkedIn Ads gana en segmentaci\u00f3n para B2B.<\/strong><\/p>\n<p data-start=\"3762\" data-end=\"3805\"><strong data-start=\"3762\" data-end=\"3803\">Google Ads B2B permite segmentar por:<\/strong><\/p>\n<ul data-start=\"3806\" data-end=\"3929\">\n<li data-start=\"3806\" data-end=\"3848\">Palabras clave y t\u00e9rminos de b\u00fasqueda.<\/li>\n<li data-start=\"3849\" data-end=\"3886\">Ubicaci\u00f3n, idioma y dispositivos.<\/li>\n<li data-start=\"3887\" data-end=\"3929\">Intereses y audiencias personalizadas.<\/li>\n<\/ul>\n<p data-start=\"3931\" data-end=\"3976\"><strong data-start=\"3931\" data-end=\"3974\">LinkedIn Ads B2B permite segmentar por:<\/strong><\/p>\n<ul data-start=\"3977\" data-end=\"4091\">\n<li data-start=\"3977\" data-end=\"4018\">Cargo y funci\u00f3n dentro de la empresa.<\/li>\n<li data-start=\"4019\" data-end=\"4053\">Industria y tama\u00f1o de empresa.<\/li>\n<li data-start=\"4054\" data-end=\"4091\">Nivel de experiencia y educaci\u00f3n.<\/li>\n<\/ul>\n<p data-start=\"4093\" data-end=\"4126\"><strong data-start=\"4093\" data-end=\"4124\">Nuestra experiencia en B2B:<\/strong><\/p>\n<ul data-start=\"4127\" data-end=\"4276\">\n<li data-start=\"4127\" data-end=\"4199\"><strong data-start=\"4129\" data-end=\"4197\">Google Ads ha funcionado bien para productos con demanda activa.<\/strong><\/li>\n<li data-start=\"4200\" data-end=\"4276\"><strong data-start=\"4202\" data-end=\"4274\">LinkedIn Ads ha sido clave para impactar a ejecutivos de alto nivel.<\/strong><\/li>\n<\/ul>\n<p data-start=\"4278\" data-end=\"4400\"><strong data-start=\"4278\" data-end=\"4293\">Conclusi\u00f3n:<\/strong><br data-start=\"4293\" data-end=\"4296\" \/>Si necesitas llegar a los responsables de compra en empresas B2B, <strong data-start=\"4362\" data-end=\"4397\">LinkedIn Ads es la mejor opci\u00f3n<\/strong>.<\/p>\n<hr data-start=\"4402\" data-end=\"4405\" \/>\n<h2 data-start=\"4407\" data-end=\"4460\"><strong data-start=\"4410\" data-end=\"4458\">Retargeting en B2B: Google Ads tiene ventaja<\/strong><\/h2>\n<p data-start=\"4462\" data-end=\"4547\">El retargeting es clave en el B2B, ya que el proceso de compra suele ser m\u00e1s largo.<\/p>\n<p data-start=\"4549\" data-end=\"4582\"><strong data-start=\"4549\" data-end=\"4580\">Nuestra experiencia en B2B:<\/strong><\/p>\n<ul data-start=\"4583\" data-end=\"4732\">\n<li data-start=\"4583\" data-end=\"4663\"><strong data-start=\"4585\" data-end=\"4661\">Google Ads permite hacer retargeting de manera efectiva y a menor costo.<\/strong><\/li>\n<li data-start=\"4664\" data-end=\"4732\"><strong data-start=\"4666\" data-end=\"4730\">LinkedIn Ads tambi\u00e9n tiene retargeting, pero es m\u00e1s costoso.<\/strong><\/li>\n<\/ul>\n<p data-start=\"4734\" data-end=\"4786\"><strong data-start=\"4734\" data-end=\"4784\">Ejemplo de retargeting en Google Ads para B2B:<\/strong><\/p>\n<ol data-start=\"4787\" data-end=\"4959\">\n<li data-start=\"4787\" data-end=\"4831\">Un usuario visita tu p\u00e1gina de precios.<\/li>\n<li data-start=\"4832\" data-end=\"4887\">Luego ve un video en YouTube con tu caso de \u00e9xito.<\/li>\n<li data-start=\"4888\" data-end=\"4959\">M\u00e1s tarde, ve un anuncio con un <strong data-start=\"4923\" data-end=\"4938\">lead magnet<\/strong> (ebook o webinar).<\/li>\n<\/ol>\n<p data-start=\"4961\" data-end=\"4978\"><strong data-start=\"4961\" data-end=\"4976\">Conclusi\u00f3n:<\/strong><\/p>\n<ul data-start=\"4979\" data-end=\"5112\">\n<li data-start=\"4979\" data-end=\"5045\"><strong data-start=\"4981\" data-end=\"5043\">Google Ads tiene mejor retargeting para B2B a menor costo.<\/strong><\/li>\n<li data-start=\"5046\" data-end=\"5112\"><strong data-start=\"5048\" data-end=\"5110\">LinkedIn Ads es ideal para branding y prospecci\u00f3n inicial.<\/strong><\/li>\n<\/ul>\n<hr data-start=\"5114\" data-end=\"5117\" \/>\n<h2 data-start=\"5119\" data-end=\"5177\"><strong data-start=\"5122\" data-end=\"5175\">Casos de uso B2B: \u00bfCu\u00e1ndo elegir cada plataforma?<\/strong><\/h2>\n<p data-start=\"5179\" data-end=\"5214\"><strong data-start=\"5179\" data-end=\"5212\">Elige Google Ads para B2B si:<\/strong><\/p>\n<ul data-start=\"5215\" data-end=\"5399\">\n<li data-start=\"5215\" data-end=\"5270\">Tu producto tiene <strong data-start=\"5235\" data-end=\"5253\">demanda activa<\/strong> en el mercado.<\/li>\n<li data-start=\"5271\" data-end=\"5333\">Necesitas generar <strong data-start=\"5291\" data-end=\"5317\">tr\u00e1fico y conversiones<\/strong> a bajo costo.<\/li>\n<li data-start=\"5334\" data-end=\"5399\">Quieres aprovechar <strong data-start=\"5355\" data-end=\"5370\">retargeting<\/strong> y campa\u00f1as de remarketing.<\/li>\n<\/ul>\n<p data-start=\"5401\" data-end=\"5438\"><strong data-start=\"5401\" data-end=\"5436\">Elige LinkedIn Ads para B2B si:<\/strong><\/p>\n<ul data-start=\"5439\" data-end=\"5657\">\n<li data-start=\"5439\" data-end=\"5501\">Quieres impactar a <strong data-start=\"5460\" data-end=\"5498\">directivos y tomadores de decisi\u00f3n<\/strong>.<\/li>\n<li data-start=\"5502\" data-end=\"5575\">Necesitas audiencias <strong data-start=\"5525\" data-end=\"5572\">altamente segmentadas por cargo e industria<\/strong>.<\/li>\n<li data-start=\"5576\" data-end=\"5657\">Tienes un producto o servicio de <strong data-start=\"5611\" data-end=\"5625\">alto valor<\/strong> con procesos de venta largos.<\/li>\n<\/ul>\n<p data-start=\"5659\" data-end=\"5754\"><strong data-start=\"5659\" data-end=\"5685\">Nuestra recomendaci\u00f3n:<\/strong><br data-start=\"5685\" data-end=\"5688\" \/>Para una estrategia B2B efectiva, <strong data-start=\"5722\" data-end=\"5751\">combina ambas plataformas<\/strong>:<\/p>\n<ul data-start=\"5755\" data-end=\"5903\">\n<li data-start=\"5755\" data-end=\"5829\">Usa <strong data-start=\"5761\" data-end=\"5826\">Google Ads para captar tr\u00e1fico calificado y hacer retargeting<\/strong>.<\/li>\n<li data-start=\"5830\" data-end=\"5903\">Usa <strong data-start=\"5836\" data-end=\"5900\">LinkedIn Ads para impactar a los tomadores de decisi\u00f3n clave<\/strong>.<\/li>\n<\/ul>\n<hr data-start=\"5905\" data-end=\"5908\" \/>\n<h2 data-start=\"5910\" data-end=\"5963\"><strong data-start=\"5913\" data-end=\"5961\">Conclusi\u00f3n: \u00bfCu\u00e1l es la mejor opci\u00f3n en B2B?<\/strong><\/h2>\n<p data-start=\"5965\" data-end=\"6009\"><strong data-start=\"5965\" data-end=\"6007\">Resumen de nuestra experiencia en B2B:<\/strong><\/p>\n<ul data-start=\"6010\" data-end=\"6155\">\n<li data-start=\"6010\" data-end=\"6082\"><strong data-start=\"6012\" data-end=\"6026\">Google Ads<\/strong> es m\u00e1s rentable y eficiente en tr\u00e1fico y retargeting.<\/li>\n<li data-start=\"6083\" data-end=\"6155\"><strong data-start=\"6085\" data-end=\"6101\">LinkedIn Ads<\/strong> es insuperable en segmentaci\u00f3n para audiencias B2B.<\/li>\n<\/ul>\n<p data-start=\"6157\" data-end=\"6345\"><strong data-start=\"6157\" data-end=\"6177\">Veredicto final:<\/strong><br data-start=\"6177\" data-end=\"6180\" \/>Si buscas <strong data-start=\"6190\" data-end=\"6245\">volumen y eficiencia en costos, Google Ads es ideal<\/strong>.<br data-start=\"6246\" data-end=\"6249\" \/>Si necesitas <strong data-start=\"6262\" data-end=\"6342\">leads altamente calificados en el mundo B2B, LinkedIn Ads es la mejor opci\u00f3n<\/strong>.<\/p>\n<p data-start=\"6347\" data-end=\"6458\"><strong data-start=\"6347\" data-end=\"6368\">Mejor estrategia:<\/strong> Usa ambas plataformas juntas para <strong data-start=\"6403\" data-end=\"6455\">maximizar el ROI y la generaci\u00f3n de leads en B2B<\/strong>.<\/p>\n<p data-start=\"6460\" data-end=\"6654\">Para una estrategia integral, puedes consultar a una <strong data-start=\"6513\" data-end=\"6598\"><a href=\"https:\/\/www.agenciamk.com\/marketing-para-empresas-b2b\" target=\"_new\" rel=\"noopener\" data-start=\"6515\" data-end=\"6596\">Agencia de Marketing B2B<\/a><\/strong> especializada en estrategias digitales para empresas.<\/p>\n<hr data-start=\"6656\" data-end=\"6659\" \/>\n<p data-start=\"6661\" data-end=\"6759\"><strong data-start=\"6661\" data-end=\"6757\">\u00bfCu\u00e1l ha sido tu experiencia con LinkedIn Ads vs Google Ads para B2B? D\u00e9janos tu comentario.<\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.agenciamk.com\/blog\/linkedin-ads-vs-google-ads-b2b\/\"><img width=\"120\" height=\"71\" src=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?fit=120%2C71&amp;ssl=1\" class=\"alignleft tfe wp-post-image\" alt=\"LinkedIn Ads vs Google Ads para B2B\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?w=1126&amp;ssl=1 1126w, https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?resize=300%2C179&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?resize=768%2C457&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?resize=1024%2C609&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?resize=500%2C298&amp;ssl=1 500w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" data-attachment-id=\"986\" data-permalink=\"https:\/\/www.agenciamk.com\/blog\/linkedin-ads-vs-google-ads-b2b\/linkedin-ads-vs-google-ads\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?fit=1126%2C670&amp;ssl=1\" data-orig-size=\"1126,670\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"linkedin-ads-vs-google-ads\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?fit=300%2C179&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?fit=584%2C347&amp;ssl=1\" \/><\/a><p>\u00bfCu\u00e1l es la mejor plataforma publicitaria para B2B? En el marketing digital B2B, la clave del \u00e9xito est\u00e1 en llegar a las personas correctas dentro de las empresas. Google Ads y LinkedIn Ads son dos de las herramientas m\u00e1s potentes &hellip; <a href=\"https:\/\/www.agenciamk.com\/blog\/linkedin-ads-vs-google-ads-b2b\/\">Sigue leyendo <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":["post-985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2025\/03\/linkedin-ads-vs-google-ads.png?fit=1126%2C670&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2s1Qo-fT","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/posts\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":1,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/posts\/985\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/posts\/985\/revisions\/987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/media\/986"}],"wp:attachment":[{"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/categories?post=985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/tags?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}