{"id":83,"date":"2012-02-19T23:55:56","date_gmt":"2012-02-20T04:55:56","guid":{"rendered":"http:\/\/agenciamk.com\/blog\/?p=83"},"modified":"2025-03-11T16:04:26","modified_gmt":"2025-03-11T21:04:26","slug":"inversion-en-publicidad-digital-en-el-peru-crecio-37-en-el-2011","status":"publish","type":"post","link":"https:\/\/www.agenciamk.com\/blog\/inversion-en-publicidad-digital-en-el-peru-crecio-37-en-el-2011\/","title":{"rendered":"Inversi\u00f3n en publicidad digital en el Per\u00fa creci\u00f3 37% en el 2011"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"84\" data-permalink=\"https:\/\/www.agenciamk.com\/blog\/inversion-en-publicidad-digital-en-el-peru-crecio-37-en-el-2011\/publicidad-digital\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2012\/02\/publicidad-digital.jpg?fit=220%2C220&amp;ssl=1\" data-orig-size=\"220,220\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"publicidad-digital\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2012\/02\/publicidad-digital.jpg?fit=220%2C220&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2012\/02\/publicidad-digital.jpg?fit=220%2C220&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/agenciamk.com\/blog\/wp-content\/uploads\/2012\/02\/publicidad-digital.jpg?resize=220%2C220\" alt=\"Crecimiento de la publicidad digital en Per\u00fa\" title=\"publicidad-digital\" width=\"220\" height=\"220\" class=\"alignleft size-full wp-image-84\" srcset=\"https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2012\/02\/publicidad-digital.jpg?w=220&amp;ssl=1 220w, https:\/\/i0.wp.com\/www.agenciamk.com\/blog\/wp-content\/uploads\/2012\/02\/publicidad-digital.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/>La inversi\u00f3n en pauta de publicidad online alcanz\u00f3 los US$24,3 millones en el 2011, cifra que representa un crecimiento de 37% respecto del monto alcanzado en el 2010 (US$17,7 millones), inform\u00f3 hoy IAB Per\u00fa.<\/p>\n<p>Seg\u00fan detall\u00f3 IAB Per\u00fa, asociaci\u00f3n que agrupa a las principales empresas peruanas en la Internet, del monto total registrado el a\u00f1o pasado, US$13,1 millones (50% m\u00e1s que el 2010) corresponden a publicidad visual (banners, layers, botones, etc.); mientras que US$11,2 millones (24% m\u00e1s) fueron facturados por publicidad en buscadores.<\/p>\n<p>En cuanto a las perspectivas para este a\u00f1o, el presidente de IAB Per\u00fa, Jean Paul Goachet, indic\u00f3 que esperan registrar un escenario similar o mejor ya que, seg\u00fan coment\u00f3 en di\u00e1logo telef\u00f3nico con elcomercio.pe, hay una clara tendencia al alza en este tipo de inversi\u00f3n desde los \u00faltimos a\u00f1os.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.agenciamk.com\/blog\/inversion-en-publicidad-digital-en-el-peru-crecio-37-en-el-2011\/\"><img decoding=\"async\" width=\"120\" src=\"\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>La inversi\u00f3n en pauta de publicidad online alcanz\u00f3 los US$24,3 millones en el 2011, cifra que representa un crecimiento de 37% respecto del monto alcanzado en el 2010 (US$17,7 millones), inform\u00f3 hoy IAB Per\u00fa. Seg\u00fan detall\u00f3 IAB Per\u00fa, asociaci\u00f3n que &hellip; <a href=\"https:\/\/www.agenciamk.com\/blog\/inversion-en-publicidad-digital-en-el-peru-crecio-37-en-el-2011\/\">Sigue leyendo <span class=\"meta-nav\">&rarr;<\/span><\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2s1Qo-1l","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":8,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":183,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/posts\/83\/revisions\/183"}],"wp:attachment":[{"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agenciamk.com\/blog\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}